Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, joined the global train to celebrate the 2020 World Milk Day.
The World Milk Day, held on June 1 to show the importance of milk as a global food was initiated in 2001 by the United Nations Food and Agriculture Organization (FAO).
Three Crowns Marketing Manager, Omolara Banjoko spoke about the Brand’s participation in the annual,global event. She said, “Three Crowns would play to mums and the value chain through a holistic campaign message tagged: “Voices of the heart.” The campaign which kicked off last week, climaxed on Monday. The campaign is in line with the brand’s pay off, “Healthy Mums, Happy Families.”
“Through this campaign, we will elevate the brand’s “Care for your heart” story and dial up the functional benefits of Three Crowns milk by showcasing the different things a healthy heart can do. Every time the heart beats, it speaks. Its language is so unique that only very few can hear and interpret it. Luckily, Three Crowns milk is one of the few that understand and can interpret well the language of the heart.”
According to her, Three Crowns milk is using the platform to show it cares for the hearts of mums and the World Milk Day 2020 celebration to translate this message and bring it to the forefront for everyone to hear.
The campaign kicked off on May 24 with a teaser by the brand to demonstrate what a healthy heart can do when nourished and properly cared for.
This would be followed by series of consumer engagements. Across select stores, starting from May 29 till World Milk Day June 1, any shopper that buys at least N5, 000 worth of Three Crowns milk gets free milk up to N2, 500 and N5, 000 in Lagos and Ibadan stores respectively. On June 1, 2020 the brand will give out free milk worth N400 to the first 2,000 consumers that buy at least N2, 000 worth of Three Crowns milk products on Jumia, Konga or Habari websites.
“This is yet another exciting campaign from Three Crowns milk to make this year’s World Milk Day celebration memorable for all its consumers,” she concluded.