How Heritage Bank Sponsored Porn Reality TV Show, BBNaija, In Lieu of Education

One would wonder or ask main reasons Heritage Bank came into establishment as a financial institution.

When lots of thier competitors are busy sponsoring programmes that will develop our students who have been home doing nothing since the beginning of this year, Heritage Bank is busy chasing shadows by committing lots of money on packaged pornography (BBNaija) which can never contribute any positive value to our culture, as well as to the development and future of our children in Nigeria.

An integrated marketing communications expert, Okeke Obinna Alfred, has also added that all the brands that supported Big Brother Naija Season 5 have misplaced their priorities.

During this hard time in Nigeria that lots of citizens find it hard to eat three times a day, supposed role-models like Heritage Bank dropped millions of Naira to sponsor BBNAIJA.


He attacked Heritage Bank and Pepsi for sponsoring immorality in our society due to the offensive contents often broadcasted on the show which are inimical to Nigerian and African culture .

He said: “We write to call your attention to issues sorounding the viewing of Big Brother Naija 2020 reality television show and it’s moral and ethical values on a typical African family. As such, it is pivotal to address the sponsors of this uncensored and sexually eccentric content.”

“The content acquisition experts in your board of sponsorship may not be aware of the roths such viewership have had on the African society, it is only interested in publicity and sales while the society roth in sexism for whatever viewpoint which the female child is always a victim.”

“We are much aware of the parental guidan PG status on the DSTV remote control and that is why it is not a plaintiff in this appeal and as a content provider expert in the industry, they have a right to create any content on it’s cable platforms which the Nigerian Broadcasting Commission NBC have little or no power over.”

“We expect that brand of your caliber must stop the promotion and sponsorship of such contents in Nigeria and Africa at large, therefore compelling content creators to an alternative production of contents that will engage and educate the African people for a better society.”

“The buzz of important issues in the current state of the union is enough for discussion and to profer solutions for a better society, rather than create a Sodom and Gomorrah society where everything is about bad influences from bad politicians and politics to bad sexually oriented socialism in the name of entertainment.”

“Consequently, there are better television contents and reality television show ideas which can captivate and educate people in Nigeria and Africans. We must shun robish in the society that we live with our words and actions, sponsoring the current contents from Big Brother Naija Seaon 5 Updates with your brands on it and wishing for a better society is like those Nigerian Politicians using thugs and bad Nigeria Police Force men to kill and maim fellow citizens to win VOTES in 2019 and expect a better society or One Nigeria.”

“However, those who have started sponsorship already can halt immediately and prospective sponsors can read closely to create and support better television content ideas for advert and sponsorship placement by creating a better society for us all. Thank you for your usual cooperation and understanding as we work assiduously for a mutual business relationship.”