As a further step towards achieving its mandate, the Lagos Traffic Radio 96.1FM, the prime traffic and transportation radio station in Nigeria, has launched its online advertising platform to provide a far-reaching medium for its teeming clients and stakeholders.
A statement signed by its General Manager, Mr. Tayo Akanle, said the Online Marketing and Advertising Platform is an inventive way of providing additional platforms for prospective advertisers to showcase their products and services beyond the terrestrial space. The official online platforms, especially Facebook and the broadcast station’s website, have been carefully designed to accommodate various brands and services across Lagos and beyond.
His words: “The Online advertising platform will not only complement the Station’s vast terrestrial space for those wishing to drive their products and services to a new level but also bring visibility for such brands. Advertisers, Brand Executives and Business-owners should leverage the immense opportunities provided by this online platform, which carries a sea of plural possibilities.”
The General Manager further explained that the inspiration behind this laudable initiative was borne out of the need to turn local products and services into global brands, using the exponential reach of the online platform of Lagos Traffic Radio.
Enjoining all advertising practitioners and those desirous of taking their products and services to astronomic heights to take advantage of this online platform, Akanle maintained that the initiative is coming at a time when the harsh economic climate, caused by the coronavirus pandemic, was on a resurgence drive.
He said: “To encourage prospective advertisers seeking to use the vast LTR Online Advertising Platform, a three-month free advertising window, spanning October through December 2021, has been created by the station for participation. Our clients and all interested entities are encouraged to take advantage of this three-month moratorium to savour the richness of Lagos Traffic Radio’s digital space.”
The launch of the Online Platform for Advertising is another innovative step aimed at expanding the broadcast station’s reach using multi-media practice as a tool. This initiative follows recently introduced steps taken to improve the brand and build a solid foundation for more participation in digital communication